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Following the recent announcement that Kid Cudi would be leaving G.O.O.D. Music to focus on his Wicked Awesome record label, the rapper appeared on L.A.’s Power 106 to elaborate on the recent developments with Rikki Martinez of Big Boy’s Neighborhood. While G.O.O.D. Music issued a very curt statement of support with regard to the matter, Cudi dives in. He discusses the evolution of the label and his eventual plans to use the Wicked Awesome brand as an umbrella for other artistic endeavors and productions. Wicked Awesome‘s mission is to bring authenticity back to the forefront – real content and real emotion – in order to open hip-hop up to more realism and a useful level of human authenticity that will reach and inspire the general populace instead of just a minority of bottle poppers. In short, the trite and often gratuitous discussion of cars and cash is no longer king. Check what else Kid Cudi had to say about it below.

Spotted at NAHRIGHT

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