UPDATE: Pepsi To Pull 'White Savior' Ad Starring Kendall Jenner
UPDATE #2: The backlash was too strong for Pepsi, as #BlackTwitter layeth the smacketh down on the soda drink juggernaut. The company, which did not understand what it was doing (obviously), has rightfully pulled the ad and made this statement.
You see they didn’t apologize to the people of color they offended, right?
NEW: Pepsi says they’re pulling the ad. “We also apologize for putting Kendall Jenner in this position.”
— Olivia Messer (@OliviaMesser) April 5, 2017
UPDATE #1: Pepsi released a statement attempting to diffuse the situation the company itself created.
— Piers Morgan (@piersmorgan) April 5, 2017
See the original story below.
All sodas matter. Or is it all Kardashians matter?
We’re not really sure. We’ve spent the last couple of hours trying to figure out Pepsi’s baffling new ad.
The commercial stars civil rights hero Kendall Jenner, playing the role of a Pepsi toting heroine who solves all of our societal issues by handing out fizzy cola.
The commercial is so odd. There’s a Skip Marley song in the background, while a “diverse” population of people hold signs saying banal things like “join the conversation.” (What conversation…we’re not exactly sure. There’s quite a few happening.)
The most galling part of the commercial, however, happens when Kendall approaches a police officer and hands him a Pepsi as if that’s the answer to police brutality. Making the matter worse is that the shot is eerily similar to the photo of Ieshia Evans being arrested during the Baton Rouge protests.
Gasp! Who knew police officers just needed a Pepsi to stop beating and shooting people pic.twitter.com/SU6JbFXlN6
— Luisa Haynes (@wokeluisa) April 4, 2017
Of course, moments after the commercial hit, Black Twitter responded by scorching the ad to death. Here are some of our favorite burns:
“Kendall please! Give him a Pepsi!” pic.twitter.com/IntFNmCpTr
— Zito (@_Zeets) April 4, 2017
if you opened your third eye you would see the kendall ad is about how white women collude with the police state
— deaux (@dstfelix) April 4, 2017
After watching this Pepsi commercial I did the true and just thing by purchasing a 12 pack of Coke instead. https://t.co/80UEUznHjB
— Ted Lieu (@tedlieu) April 5, 2017
when you give your bus driver a Pepsi pic.twitter.com/cxAH8BNclB
— Sports (@HeadphoneJones_) April 4, 2017
Has anyone done this yet? Twitter moves fast. pic.twitter.com/csD4Uf3C0y
— Tom Tomorrow (@tomtomorrow) April 5, 2017
So, the question remains…what was Pepsi thinking?
We’re still not sure. But Twitter did provide us with one compelling theory.
theory: that Kendall Jenner Pepsi ad is actually a Coke ad
— Chris Gayomali (@chrisgayomali) April 4, 2017