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joey-badass-premier-unorthodox

Green label sound took us in the studio for the genesis of the song, then dropped the audio, and now Joey Bada$$‘ vivid word play is brought to life in the official video for his DJ Premier produced, “Unorthodox.” Taking inspiration from the illustrations of artist Evan Hecox, follow Joey, Premo, and Pro Era through the streets of Brooklyn with these new visuals. Video directed by Coodie and Chike.

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