Posted October 25, 2012 by D.J. Brainchild 7 comments

Throwback Thursdays: De La Soul’s Press Kit circa 1989

De La Soul

23 years after its release, De La Soul‘s 1989 debut, 3 Feet High & Rising, still is as entertaining a listen as it was back in the day. The album certainly was unique for its time, turning upside-down the world’s expectations of what hip-hop sounded and looked like. A seven-minute electronic-press kit for the album has been making the rounds on YouTube for awhile now, but it somehow escaped our eyes until this week.

Marvel at how young The Plugs Three (and Prince Paul) look in this video and reminisce on the first time you wondered just how many feathers are on a Perdue chicken after the jump!

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Comments

http://www.thisisbooksmusic.com John Book

Outside of Tommy Boy sending out promotional VHS tapes with this video, it was also released on the MONSTER TV HITS compilation video, VHS as well. It was meant to be Tommy Boy’s comp for YO! MTV Raps but for whatever reason, they couldn’t obtain the rights to use the MTV name or logo. That would soon change when the network and the label would release countless Club MTV and sports-related JAMS CD’s throughout the 90′s.
anon reader

I know okayplayer.com is not the Guardian, but it is “unique for _its_ time” (possessive determiner) – sorry to bring on the grammer shit, but it’s really bugging me out.
Else, the De la Soul bit is cool stuff as always.
Peace!
- http://www.okayplayer.com Eddie “STATS”
  
  OK, couple things:
  
  1) Fair enough. It has been corrected.
  2) It’s kind of a stupid rule. “the video’s time” would require an apostrophe to indicate possession. “his or hers” does not. pretty arbitrary and definitely nothing to get really bugged out over. I doubt you misunderstood what was indicated in the sentence because the possessive determiner is a distinction w/o a difference in this case.
  3) The editorial standards in The Guardian are pretty sloppy, as newspapers go. You might want to go with the NY Times or the Economist.
  4) When critiquing a writer’s grammar, don’t spell it ‘grammer’ Unless you are being (intentionally) ironic.
- anon reader
  
  Yeah, thanks for replying and for explaining, and sorry about the typo (unintentional…). The thing is just that for me as a non-native speaker, “it’s” is “it is”, and that is seldom meant in cases like the one I got (not very) upset about. I completely agree that grammar (ha! I can do it) rules are often arbitrary, and shouldn’t be put on a pedestal or anything of that sort. Thanks again for being responsive, and please excuse my hijacking the De la topic.
  Keep up the great work, you’re my no.1 source for hip hop culture!
  Cheers!
- http://www.okayplayer.com Eddie “STATS”
  
  no worries. thanks for letting us know (we do rely on the comments section to let us know when things in the post are erroneous, malfunctioning, unclear etc etc) and thanks for taking my grumpy response with good humor
- http://loprimo.us loprimo@gmail.com
  
  Que? Oh yeah oh yeah. Youtube !!
Jericho Drumm

Damn I’m old; I actually recall seeing this on Yo’ MTV Raps.

The story that Q-Tip told about De La, on the Beats, Rhyme, & Life documentary, was FUUUUUUN-NY. Afrika thought they were Puerto Rican. LMAO!