Posted January 3, 2010 by shamz 18 comments

Video: Jay-Z “On To The Next One” feat. Swizz Beatz

Wasting no time to release single after single off of Blueprint 3, Jay-Z dropped his video for "On To The Next One," featuring Swizz Beatz, on New Years day. If you keep in mind that this is a club single, nothing more, nothing less, this jawn ain't bad. Interpret the symbols in the vid as you will, but it's said that Jay is poking fun at all the Illuminati rumors that have been attached to him.

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Comments

logik360

I like this vid…2010 ‘I’m on to the next’

JHB South Africa
Hiphoproots

Is he really poking fun? I bet you his people started the rumors.
Steel

Just like the last Jay video, it plays much better with the sound off. Sorry, I’ve always been a Jay fan but this shit is just wack!
Skooter

That was one trippy video. Some people may not like this but I’m really liking the creative turn music videos are taking these days. A lot of artistic and creative experimenting going on in hip-hop videos and even some mainstream rap ones. Keep it coming.
KD06

Naw cheif reguardless of religious background the Satanic undertones & overtones are a no go. This isn’t rock & roll this is hip hop. The world is watching I’m done with dude. Stand for nothing you’ll fall for anything, wise up people it’s more than entertainment. God is real. At this point he has removed all doubt of where he stands. I will never support something like this. JESUS is my choice not Jay-Z.
Mike Shousky

He is not poking fun he is telling you where he stands. He is a puppet against his people. Used to sell whatever they want and get across what they want. Everybody who has known this cat says the same thing about him. He says he sold his soul for money also and it shows. He is wack and can’t even rhyme anymore. Basic.
Mike Shousky

Where the fuck is Nas when you need him!? If Jayz wants to dispell some of this puppet talk he needs to come out with it because he is just solidifying it with this bull. Crosses and bullets, rams heads, 7 bullets and anti christ white jesus pics. This man lost his fucking mind.
Mike Shousky

These negroes have to wake up and realize that all of these philosophies are stolen knowledge that have lost there meaning and have been used against and to control them, it;s simple. But they would rather chase money and be used a house slaves then start their own and teach truth. fuck Jay Z i’m going to go listen to nature of the threat by Ras Kass or some Public Enemy Fear of a Black Planet lol
Ranma-kun

I think most of you who posted are missing the point. This video is just another example of what he is trying to say. Granted this isn’t very “hip hop” visually, but is a bold move. Makes me only wonder what would be next for hip hop videos, as this pulls away from the “gun, drinks, bitches, party” mainstream.

As for his music, I personally liked the album. ^_^

tl;dr
Learn to connect the dots and appreciate art in all forms.
kemit60

I don’t see how the video is poking fun at any Illumanati rumors I think we are searching for things unless one looks at the skull symbolism in the video and connects that to Skull and Bones…..but Jay did not go to Yale, Skull and Bones is a Yale thing and based on my research the Illumanati is a German/Masonic/European secret society, the only black masons I know are Prince Hall masons who are basically harmless and they are not even recognized by many “white” masonic groups especially those in the south, if there is a conspiracy African people and the Third World including Jay-Z and Hip-Hop are victims of it…..if Okayplayer is serious about information like this you should highlight hip-hop artist like Immortal Technique and writers like Jim Marrs the conspiracy is much bigger than Jay-Z if he is even involved at all which I doubt, if you want answers research the Trilateral Commission the Council on Foreign Relations and the Bilderberg Group
Mike Shousky

Wake up people, if you don’t know about it you wont get it or understand.
0:16 hammer & blood = 1. hammer is a symbol in freemasonry, 2. hammer is slang for a gun “shoot to kill” 3. hammer used to nail christ to the cross, blood of jesus

0:23 ink blot of baphomet(google it)

0:36 ink blot of jesus face on shroud of turin

0:51 basket ball on fire i.e. “playing with fire”

0:57 Wooden Horse = trojan horse, using a gift/presentation to the public as deception even tho it’s mean to destroy. Look at movie “Troy” w/ brad pitt

1:18 halo aroud head, calling himself angel/jesus/god?? idk

1:40 shot at 50 cent, diamond skull from blood in sand video game and forever king mixtape, pouring blood on it = death threat

2:01 dice on fire, 2 sides with flames = 3 & 6 = triple six = 666 = satanic number

2:12 skull of baphomet, also looks demonic/satan & right before that he says “world cant hold me, too much ambition” then cut to demon skull

3:39 jesus cross inbetween 2 bullets, do you need an explanation for this one? also says “You should be afraid of what Im going to do next” right after

3:51 more baphomet skull, if you look closely looks like a man wearing a hoodie with the skull as his face

Thats what I could come up with, there are other things in there I’m sure but the ones I put are pretty easy.

Remember Jay-z is extremely intelligent, he is known for using entendres(double/triple meanings) in his music.
Ms WOODZ

Jay z is sell out and as are a lot of commercial entertainers..He is being very bold with his message why because the dark ages are coming and he knows that pay attention people this is not a trick or fun this is realness the truth is there connect the dots..
immaculate conception

it’s just a video people, and a good one
UHMinSoCal

@Ms WOODZ

“connect the dots..”? You should disconnect your sentences using punctuation.
STeadieRoc

either yall looking to deep in the video or you not either way the nigga is untouchable he is the Michael Jackson of hip hop. Use your brain once Biggie died by him being the lyrical guy and Biggie friend he was had to fill that void and he became that nigga and more people started listening closely to him and the more fans he gain. Nas was there but didn’t want or couldnt take that spot. Either people want to be like Jay-z or they want to battle him and take his spot no rapper I dont care who he is regardless if they are the nicest mc every from MF Doom Jay Electronica Mos Def The Roots im talking greats want to want to go after this dude they cant cause we as fans gave him that untouchable spot
Raw B

Only thing overated about this video is Swiss Beatz. his shit has been garbage for a while now. Jay is back on his BI IMO. Hip-Hop needs to grow up and stop giving wack heads like soulja boy and Weezy all of their money. Jay is saying that these days, and I can get down with it. But this beat blows.
BLaKscoTT

VIDS ARE SUPPOSE TO BE ENTERTAINING AND CREATIVE LIKE MOVIES. MOVIES(big screen)HAVE ALWAYS USED OCCULT ESOTERISM FOR YEARS AND NOW VID DIRECTORS ARE WANTING TO DO THE SAME BECAUSE MYTHOLOGY HAS ALWAYS BEEN ENTERTAINING TO HUMANS. SO IF U ASK ME JAY Z ONLY BELIEVES IN AND WORSHIPS D- eviLS(one of favorite Jay tracks)
dapluva!

jay-z is bapho boule butt fucked