Photos: Stills from The Roots "The Fire" video Dir by Rik Cordero
Posted by dantana on Jul 02, 2010
Rik Cordero and the Three21Media gang recently wrapped on their video for The Roots "The Fire ." Check out the poster above and more EPIC looking stills after the cut. The Roots don't appear in the video but with an ill concept and direction by Rik... who needs those guys! Sike, can't wait to check it out!
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2
July 14, 2010 - 03:33:17 AM
Skooter: ...
This looks like it'll be fucking epic.
It's a great album overall but The Fire is definitely one of the bigger songs on HIGO.
Really looking forward to seeing this.
It's a great album overall but The Fire is definitely one of the bigger songs on HIGO.
Really looking forward to seeing this.
3
July 13, 2010 - 10:00:50 PM
HAZE576: ...
The Roots are whack and need a white girl?? Cordero is terrible?? What happened to OP and why is it attracting all these bottom feeders? I feel like I'm on nahright...
5
July 06, 2010 - 07:28:11 AM
yungboi: ...
im gay and i represent the slow young generation i have no idea what real hip hop is thats why i can make a stupid comment like the roots are wack pls ignore my stupid ass thanks okayplayer
6
July 05, 2010 - 04:41:55 PM
judgmental prick: ...
in all seriousness Rik is a lazy director who hasn't made not 1 rewatchable / engaging video. 75 bars being the exception. Otherwise his videos are coherently photographed bore-fests with cliche performance setups or terribly acted / concepted narrative pieces.
That said these stills look promising, lets hope with all the practice he has gotten with these def jam budgets he can hold my attention for 3 and half minutes.
That said these stills look promising, lets hope with all the practice he has gotten with these def jam budgets he can hold my attention for 3 and half minutes.
7
July 05, 2010 - 12:00:59 AM
tralomon: ...
Rik Cordero is terrible director. I was so glad they switched directors up for that dear god video it was actually good. Now their back to these garbage videos like on their last couple albums didn't he direct all those straight to internet ones?
8
July 04, 2010 - 12:17:29 PM
LILZACK: ...
THIS WILL MAKE A GREAT SINGLE.CAN'T WAIT UNTIL I CHECK IT OUT. PS I JUST FINISHED WATCHING THE ROOTS' SOUL STORY ON VH1 SOUL. THEY SHOWED HIGO AND DEAR GOD 2.0 VIDEOS AT THE END. ABOUT FUCKING TIME. THE ALBUM HAS BEEN OUT FOR ALMOST TWO WEEKS NOW.
10
July 03, 2010 - 12:17:31 PM
nasswhipp: ...
Sunday night?!?!
you mean to tell me there is actually something else going on in the universe other than the Lebron/Bosh/Wade hands across the NBA tour?
cant wait!!
you mean to tell me there is actually something else going on in the universe other than the Lebron/Bosh/Wade hands across the NBA tour?
cant wait!!
11
July 03, 2010 - 11:27:10 AM
king kong bundy: ...
My favorite song on the album. Can't wait to see the video. How I Got Over really is a musical masterpiece front to back. Best album I've heard in a VERY long time.
12
July 02, 2010 - 10:33:39 PM
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