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Rik Cordero and the Three21Media gang recently wrapped on their video for The Roots "The Fire ."  Check out the poster above and more EPIC looking stills after the cut.  The Roots don't appear in the video but with an ill concept and direction by Rik… who needs those guys!  Sike, can't wait to check it out!


Comments

  • KLAP215

    HIGO is a musical masterpiece!!!! Can’t wait to see this video on VH1Soul player , MTVJAMS, FUSE, MUSIC CHOICE, ON DEMAND … Can’t wait till sunday night… THE ROOTS!!!!

  • KLAP215

    RIK CORDERO is one of the illist video producers ever!!! The Roots are the illist HipHop band/group ever!!!!

  • The kid 2

    Can tell this is gonna be epic!!!

  • rik sucks

    riks pretty good

  • king kong bundy

    My favorite song on the album. Can’t wait to see the video. How I Got Over really is a musical masterpiece front to back. Best album I’ve heard in a VERY long time.

  • nasswhipp

    Sunday night?!?!
    you mean to tell me there is actually something else going on in the universe other than the Lebron/Bosh/Wade hands across the NBA tour?
    cant wait!!

  • LILZACK

    THIS WILL MAKE A GREAT SINGLE.CAN’T WAIT UNTIL I CHECK IT OUT. PS I JUST FINISHED WATCHING THE ROOTS’ SOUL STORY ON VH1 SOUL. THEY SHOWED HIGO AND DEAR GOD 2.0 VIDEOS AT THE END. ABOUT FUCKING TIME. THE ALBUM HAS BEEN OUT FOR ALMOST TWO WEEKS NOW.

  • yungboi

    the roots are wack. they need a white gurl or sumethin

  • tralomon

    Rik Cordero is terrible director. I was so glad they switched directors up for that dear god video it was actually good. Now their back to these garbage videos like on their last couple albums didn’t he direct all those straight to internet ones?

  • judgmental prick

    in all seriousness Rik is a lazy director who hasn’t made not 1 rewatchable / engaging video. 75 bars being the exception. Otherwise his videos are coherently photographed bore-fests with cliche performance setups or terribly acted / concepted narrative pieces.

    That said these stills look promising, lets hope with all the practice he has gotten with these def jam budgets he can hold my attention for 3 and half minutes.

  • yungboi

    im gay and i represent the slow young generation i have no idea what real hip hop is thats why i can make a stupid comment like the roots are wack pls ignore my stupid ass thanks okayplayer

  • HAZE576

    The Roots are whack and need a white girl?? Cordero is terrible?? What happened to OP and why is it attracting all these bottom feeders? I feel like I’m on nahright…

  • Maccabbis

    Need to c it. No comment.

  • Skooter

    This looks like it’ll be fucking epic.

    It’s a great album overall but The Fire is definitely one of the bigger songs on HIGO.

    Really looking forward to seeing this.

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