De La Soul - Are You In? EPK x "Forever"

Posted by Shamz on



Shame on me for not mentioning De La Soul's new album with Nike, Are You In?, earlier but I'll make up for it today, now that it's out and available on iTunes. This project is the latest in Nike's Original Run series, which has included collaborations with Aesop Rock, A-Trak and more. The albums are designed as musical aides for athletes as they workout/run/train etc. The format of the album is supposed to correlate with your workout, starting off slow then peaking and coming back down all within the time frame of a typical workout (40 minutes and change). I played the album while working out yesterday and I have to say I'm really impressed with it. The songs are all laced with subliminal motivational lines to inspire your workout (i.e the title Are You In = R-U-N). Watch the EPK above where they talk about making such a challenging album for Nike without compromising who they are. I'm adding one of my favorite tracks from the project, the final one, "Forever." To further make up for my negligence, hit the jump to watch Mos Def perform a cover of a De La classic, "Stakes Is High." Shoutout to JNOTA for the assist.

De La Soul "Forever"



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Comments (53)add comment
djed: ...
so tamre earth, wind and fire saalam
1

September 10, 2009 - 09:58:17 PM
djed: ...
de la soul rahubaat
2

September 10, 2009 - 09:55:15 PM
Da Son of Raymond: ...
Salaams fam. Love from the "D". As long as yall can that, don't ever stop. DAISY fa sho.
3

July 10, 2009 - 06:03:49 AM
3rd born..okc2nyc: ...
DONT CALL IT A COMEBACK!


4

July 04, 2009 - 02:04:18 PM
weezy @ L-R-G: ...
Did the Nike corporate headquarters burn down????
As this Forever cut is Fire!...Better yet Arson (out of control!)
Youngsters pay close attention, as this is legendary music!
Props to Young RJ for the beat.
5

June 23, 2009 - 02:35:15 AM
redrum21225: ...
so good to see that de la soul has not lost not one m-effin step! yessir lol

& great clip of mos def just rocking it and enjoying the music.........
6

June 22, 2009 - 03:46:14 PM
dre'(poaau78): ...
this track is the epitome of what hiphop music is about. much love. by the

People.Of.African.Ancestry.United
7

June 19, 2009 - 04:39:03 PM
Jake nova1: ...
you can never had real Hip Hop musick without de la soul
www.myspace.com/jakenova
8

June 17, 2009 - 06:20:31 PM
Blackqasoul: ...
Thank you DeLaSoul.For being true to the soul of HipHop "Forever".
9

June 09, 2009 - 06:12:06 PM
B42Pac: ...
De La Soul is still banginn' and brainy in an even more dumbed-down world than they found when they first hit the scene. Love it!!!!!
10

June 07, 2009 - 01:01:49 PM
bigbluayinde: ...
Forgive my ignorance. The track sounds very close to the AOI albums, which I like.. Looking forward to their gig in NC in August.
To comment on plug five comment: Pos is still dope (showing my age). He always had a laid back style to his rhymes which involved allot of word play. It always depended on the song whether Pos threw more or less (figurative) energy in his rhymes. Two examples would be Saturday and Ring Ring Ring. These are only my opinions. Dave has always been good go back a listen to his verses on Break of Dawn: on Balloon Mind State and Itssoeasy (forgive my spelling of the title): on Stakes is high. Also just like BigOHstatus: De La saved my life I used to listen to Stakes is High everyday when I was going threw a rough patch. Looking to cop the album
11

June 06, 2009 - 02:03:31 PM
N-T-S: ...
Bonkers.

And nothing less.

King De La.


NOTES.
12

May 29, 2009 - 12:38:31 AM
jomac_: ...
extra nice. Listening now. Didn't know about it until reading the update. Thanks for the information.

Jo.
13

May 26, 2009 - 06:17:03 PM
BigOHstatus: ...
The plugs done saved my life!
14

May 21, 2009 - 04:38:26 PM
Kenny Styles: ...
De la soul for life! Keep it coming suns! Real Hip-Hop is still alive, this album is dope!
15

May 18, 2009 - 02:34:06 PM
De La Soul: ...
Hip Hop Ain't Dead... It's back! B.S. took ova and started callen itself Hip Hop... But De La Soul is what Hip Hop is. Thanks Yall ...

BayBrotha.Com
16

May 14, 2009 - 10:48:51 AM
Denzity/Dorian Lopez: ...
wow......this is that shiieeet I love De La on and nike are some hustlers fo realz!!!!! Some of my beats are def influenced by them so check it!

www.myspace.com/densitybeats
17

May 12, 2009 - 10:54:43 PM
Vante'Soul: ...
DeLa is back..

Vante'Soul and Sultan are two dope producers!
www.myspace.com/allstarmusicproductions
thank you for checking it out...

Peace & God bless
18

May 11, 2009 - 10:12:41 PM
SP the Ghost: ...
A Runner's Take on De La Soul's "Are You In?": http://tinyurl.com/okagtt
19

May 11, 2009 - 08:51:31 PM
dope5k: ...
I think Da La is set for another great hit
20

May 11, 2009 - 12:53:23 PM
me...: ...
IS THAT LEDISI dancing in the orange dress behind MOS.
21

May 11, 2009 - 11:13:02 AM
Vante'Soul: ...
yo.. www.myspace.com/allstarmusicproductions..

Vante' Soul and Sultan two unsigned beasts from the east!

hey I got a plug us, because if you're on this site you'll appreciate our music!!!

Peace n God bless!
22

May 09, 2009 - 03:16:29 PM
StillHIPHOP: ...
damn YOUNG RJ KILLED THIS JOINT! He did Good Morning feat Raheem Devaughn I guess DETROIT Taking over shh Great workout album too.
23

May 09, 2009 - 10:38:14 AM
the martian: ...
De la will always be one of the greatest. but everyday Mos continues to be the ARTIST you must see live. Musicianship at it's finest. Band was tight.

peace and nappiness

the martian


p.s.
we see you bilal. need that fix man! bootleg live show. anything. please!
24

May 08, 2009 - 08:23:57 PM
kidtruth: ...
damn de la gets some much deserved love here. lets get some more de la news.
25

May 08, 2009 - 09:27:43 AM
Vante'Soul: ...
check out the "Stakes is high" inspired "Higher"

on myspace it's crazy trust me.. you'll hear the influence right away.. I'm an upcoming producer, which whom you'll agree needs to be in the game working with the likes of De La..

please check me out!
peace
God is love..

www.myspace.com/allstarmusicproductions
26

May 08, 2009 - 01:42:32 AM
Vante'Soul: ...
peace all.. if you're on here you like soulful hiphop and dope lyrics... (the essence of hiphop)

Please check out the Stakes is high inspired track "Higher"

trust me, ya'll are gonna luv it!! hit my page up

www.myspace.com/allstarmusicproductions
27

May 08, 2009 - 01:40:05 AM
vibe'r: ...
yes yes

these cats always bring flow and vibe. West-side chicago, Brixton, Kingston and BK up in this ALWAYS checking for those cats....

ammunition we shooting is ambition - alll day...
28

May 07, 2009 - 06:13:26 PM
Ldavoice says....: ...
De La = THE GREATEST OF ALL TIMESsssss (c) Calvin Murphy. Love the Album, Love this trax, The most underappreciated MC's in Hop Hop.

I got them and OutKast 1A and 1B.
29

May 07, 2009 - 02:20:42 PM
hisd : ...
Mad love! yall keep us grinding hope to be legendary as you are, or some were in the niebor hood !!!! (from Hisd)
30

May 07, 2009 - 12:37:12 PM
pierre slc: ...
mad love to my fam yall should have did this when i was running touch downs lol hope all is well halloa at yo boy whats good smile!!! lets bring it back mad respect and love
31

May 07, 2009 - 12:33:04 PM
dunk7: ...
the first track "good morning" is that shit too...
32

May 07, 2009 - 03:07:48 AM
Ant Holmes of Actual Proof: ...
Wow. I HAVE to get this album. I didn't realize I needed some new De La until just now.
33

May 07, 2009 - 02:55:28 AM
Mandeep.Sethi: ...
whatsup with nike
34

May 07, 2009 - 01:10:53 AM
ignite mindz: ...
i love how theyre still so ill 20 years later
35

May 06, 2009 - 11:57:29 PM
sincerely: ...
This is exercise/cool down music? Makes me want to roll a tree with my OJ after a workout. This feel damn good!!
36

May 06, 2009 - 09:51:34 PM
dillachangedmylif3: ...
damn "Forever" is sooo dopee!!
37

May 06, 2009 - 08:43:34 PM
Jamal's Big Brotha: ...
This is some classic DE LA SOUL...breath of FRESH air. Why can't the youngin's jump on THIS right here?
38

May 06, 2009 - 02:01:19 PM
Mishoo: ...
royal music
39

May 06, 2009 - 11:56:39 AM
Wu Gambino: ...
Good to hear new De La. This sound is classic De La can't wait to get the rest of the album
40

May 06, 2009 - 11:44:15 AM
jahi: ...
The greatest three groups in my opinion:

Run DMC and JMJ
Outkast
and De La...They just get better with time...Respect due
41

May 06, 2009 - 11:30:23 AM
Vante'Soul: ...
YEAAAAAAAAAAHHHH!!! De La is back! I wouldn't be doin' this if it wasn't for these brothas and their music.. New joint is just as fresh as anything before...

VIBE, VIBRATIOOOON!!! (Jay Dee)
The performance was so ILL(Mos, Chris Dave, Stokely, Bilal, Ledisi, band was fire!)

Vante'Soul
www.myspace.com/allstarmusicproductions

LOOKING FOR DEAL, HOLLA AT ME!

God Bless
peace
42

May 06, 2009 - 11:20:08 AM
Acro: ...
De La = the greatest of all time. this shit right here is flawless. fresh beat, and lyrics on point....like always....
43

May 06, 2009 - 09:18:31 AM
happytrees: ...
yo that forever track is nice... gonna have to look for this.

aesop rock's version of this project is my favorite... use it all the time.
44

May 06, 2009 - 09:06:54 AM
eni: ...
of the soul...
45

May 06, 2009 - 12:55:42 AM
B Disciple: ...
yooo this is my new all time ish!! claaassic de la!! can't wait to hear this album
46

May 05, 2009 - 10:54:41 PM
Whoa!: ...
@ plug five. I don't think Dave superseded Pos I think Pos started taking a more direct lyrical approach after Balloon Mind State( e.g. Stakes is High) I always get the impression he's trying to drum the theme of his verse or the song into your head so it don't go over your head. Dave is Dave is Dove is Trugoy so that abstract element is their signature but the balance makes for a greater cohesiveness which is why "Stakes" was and is such a classic. oh...and Are You In? is my favorite title for '09 so far. Simple yet Clever;-p
47

May 05, 2009 - 10:52:52 PM
Something 2 say: ...
How did you miss this shamz! LOL...this is nice, I'm definitely feelin' the song forever. I have to check for the rest of album. De La Soul to me is what Earth Wind and Fire is now. Longevity and good music. Love the group, first song I really latched on to in hip hop was a De La soul track. I have to say though Nike are some hustler's...'we're going to make a hip hop workout album'...great concept.
48

May 05, 2009 - 09:22:12 PM
AmericaTheUgly: ...
plug 5:

did u hear thew upgrade off of j-live's then what happened? lp?

pos came nice, and the track was instant classic
49

May 05, 2009 - 08:41:54 PM
KIN CAMELL: ...
PEACE,FROM THE BAY!

DE LA = INFINITE SOUL

COME VIBE;
KIN CAMELL(GOOGLE THAT)
MYSPACE.COM/KINSNSPACE
KIN CAMELL@IMEEM

PEACE TO YOU & YOURS.
50

May 05, 2009 - 08:28:04 PM
Frankie Octane: ...
I can't say enough about DeLaSoul. Anyone that sees my comments on here always see shoutin' out DeLa's greatness. i This song got me HYPED UP!! Damn! I love it. I don't understand how people aren't jockin' The DeLa! Dope lyrics... good concepts... and for the most part very original production. Always original when DeLaSoul's involved. Come people!!!! DeLa is the epitome of what real hip-hop is... what it can be... what it should be!
51

May 05, 2009 - 07:46:24 PM
plug five: ...
Is it just me, or has Dave completely superceded Pos in terms of lyrical longevity and ingenuity? Pos sounds so uninspired these days.
52

May 05, 2009 - 06:18:54 PM
DincoT: ...
Good Drop! I hear alot of new emcee's saying "it's time for the young folks to take over the game" Me being young I see that the older hip-hop genration had more content an originality inside the music ...Less biting
53

May 05, 2009 - 06:02:58 PM

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