Joey Bada$$ and Crew.
Something strange is definitely circulating in the crowd when your Trillwave starts to taste like Golden Era. But when we recently sat down with SpaceGhostPurrp (interview coming soon), young dude characterized his crew, their musical upbringing and their approach with these words: “We all about that 90s sh*t.” With newly emerging rappers born in the early part of the Jesus Jones/Nine Inch Nails decade making these kinds of declarations (and far as that goes, Nickelodeon bringing back their old hit-series’ under the “90s Are All That” umbrella, and The Guardian telling us the grunge look is back) it feels like pop culture has just about hit its next turning point. Retromania – as music scholar Simon Reynolds calls it – seems to be moving on to its next stage, leaving the 80s behind, embracing the 90s. Below, we’ve assembled 9 young rap artists who are currently spearheading a revolution (de-volution? re-revolution?) in the sound of hip-hop, taking it back to the days of boom bap, G-funk and screw, respectively, and molding their 90s-baby influences into a new wave of creative output.