Watch Hype Williams’ Full Red Bull Music Festival Lecture
As part of Red Bull Music Festival New York 2018, acclaimed director Hype Williams spoke to a packed room about his career, working with 2Pac, and impacting culture.
The night was warm, the New York weather had cooperated with its residents on this day, and yours truly was in the mix. After screening Deadpool 2, my cohorts and I walked over to the AMC Empire 25 to listen to one of hip-hop’s most ingenious creatives talk about his early days, best moments, and more. The conversation took place as part of Red Bull Music Festival New York 2018 and was hosted by hip-hop journalist Jeff “Chairman” Mao.
Hype came into the game at the right time as New York in the ‘90s was flush with big budgets, big productions, and big stars. His flamboyant and daring style (see: Busta Rhymes’ “Put Your Hands Where My Eyes Can See” video) helped to raise all boats in hip-hop, jam-packed with then-future icons such as Missy Elliott, Tupac Shakur, Nas, and Beyoncé.
Most of the talent he directed would go on to have great success in the industry and within pop culture. Williams became the creative benchmark and go-to visual artist for creators with a vision. Without giving too much away, you can watch the full conversation above. Or, if you want to see a specific part, you can check out the time marks for topics and videos below.
05:40 – Discovering hip-hop
10:03 – Early film experience
18:44 – How the “California Love” video came to be
30:27 – Making videos when rap was changing the world
40:33 – Jean-Paul Goude and Missy Elliott
55:22 – Music videos in the digital age
17:31 – 2Pac feat. Dr. Dre – “California Love” https://youtu.be/5wBTdfAkqGU
25:10 – Mase – “Feel So Good”
35:29 – Nas – “Hate Me Now” https://youtu.be/dKSJN3WWR3E
40:08 – Missy Elliott – “She’s a Bitch” https://youtu.be/opkRF3UZSJw
49:45 – Beyoncé – “Drunk in Love”