Oprah Winfrey Signs A Multiyear Deal With Apple To Create Original Programming
Apple continues to ramp up its original content portfolio with a marquee signing of Oprah Winfrey to help the company go toe-to-toe with Netflix and Amazon.
The battle for streaming supremacy just got a bit more diabolical as Apple has signed Oprah Winfrey to a multiyear deal for new original programs. With Amazon and Netflix winning awards and disrupting the system, Apple is now chomping at the bit to get their share of consumers’ attention.
“Together, Winfrey and Apple will create original programs that embrace her incomparable ability to connect with audiences around the world,” the company said in a statement Friday. “Winfrey’s projects will be released as part of a lineup of original content from Apple.” There’s no confirmation whether Winfrey would star in any of the shows, but she is expected to have an on-screen role as a host and interviewer.
Apple did say that the deal will not affect Winfrey’s contract with OWN.
In the last year, Apple has made deals for more than a dozen shows with big names like Reese Witherspoon, Steven Spielberg, Octavia Spencer and Kevin Durant. With Oprah’s otherworldly star power makes Apple jump up quite a few notches in the streaming wars. For Apple, she and the other marquee names keep people in the Apple universe and also enables the company to attract new customers.
SOURCE: CNN Money