Kendrick Lamar Reveals His First Nike Collaboration: The Cortez Kenny I
On Monday night, Kendrick Lamar performed at the College Football Playoff National Championship Game. He was decked out in an overlarge parka, so it was easy to miss what was on his feet.
Kendrick Lamar debuted the Nike Cortez Kenny I, his first collaboration with world’s largest sneaker brand.
The sneaker is white, with red outlines, with the word DAMN. written in large letters. What’s interesting here is that the sneaker looks much different than what Kendrick revealed a couple of weeks ago.
On Twitter he showcased a Cortez shoe featuring the words “Don’t Trip” on it.
The Nike Cortez Kenny I is dropping on January 26th. The retail on the shoe will be $100. The release date will come just two days before the 2018 Grammys, where Kendrick is up for seven awards.
Check out more pics of the sneakers below.