AMC Theaters To Make ‘A Wrinkle in Time’ Screenings Free For Underprivileged Kids
The “Give a Child the Universe” initiative, spearheaded by Color of Change, is joined by AMC Theaters to make A Wrinkle in Time free for underprivileged kids.
Following the success of Black Panther, black people all across the country are continuing to inspire the minds and hearts of black youth by making A Wrinkle in Time, the upcoming Disney film, free to be seen. Specifically for underprivileged children, AMC Theaters have partnered up with the “Give a Child the Universe” initiative, spearheaded by Color of Change to make screenings of the sci-fi adventure film free.
The initiative encourages individual and group benefactors to buy and donate matinee tickets to underprivileged children. Those tickets are then distributed to a network of local partners, schools and community-based organizations. “Color of Change believes in the power of images and supports those working to change the rules in Hollywood so that inclusive, empathetic and human portrayals of black people and people of color are prominent on the screen,” said executive director Rashad Robinson.
“From Selma to now A Wrinkle in Time, Ava DuVernay has set out to change the rules in Hollywood for people of color and women. By casting a black teenage actress, Storm Reid, as the heroine at the center of this story, the filmmakers and the studio send a powerful message to millions of young people who will see someone like them embracing their individuality and strength to sae the world. We are pleased to partner with AMC to ensure that as many young people as possible, regardless of economic and financial hardships, can see this groundbreaking film.”
Disney’s A Wrinkle in Time is directed by Ava DuVernay and also stars Oprah Winfrey, Mindy Kaling, Chris Pine, Reese Witherspoon, Levi Miller, and more. The film will be in theaters on March 9.