Posted on 09/08/2009
For the past few years, the model of releasing LPs to the public has changed drastically. Mixtapes, “street” albums, and the like have become standard fare – mostly free of charge. Listeners are spoiled now, what with some artists releasing better free product than their retail outputs. Chicago’s Scheme adds on to this current trend but with a twist. His new release,
The Manifesto EP, has been made available as a free download but has been released to several retail outlets. The strategy behind this is simple: enjoy the LP, support it by purchasing. The question remains if this is a smart ploy or a foolhardy venture.