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J-Live & Belgian Producer Koss Stunt On Frauds On “Straight Up Pretenders” [Premiere]

J-Live & Belgian Producer Koss Stunt On Frauds On “Straight Up Pretenders” [Premiere]

J. Rawls Drops The Video For "RIO" (Remix) From 'The Essence of 15th Year Anniversary Edition' LP Directed by Chuck Ew & J-Live.

Photo Courtesy: J-Live

Hip-hop purists J-Live and Koss connect for the Born To Live standout cut, “Straight Up Pretenders”.

If you haven’t heard the incredible styles of J-Live then you’re doing yourself a huge disservice. The emcee returns with another new project called, Born To Live, which is scheduled for release on Sept. 8 via Below System Records. Offering hip-hop purists a true school vibe, J-Live connects with Belgian producer Koss for an intricate pairing called, “Straight Up Pretenders”.

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The two meant in Cologne, Germany, years ago when J-Live was living out there. “A few months later after [we] recorded the song, I had to have Saim [Smith] do the scratches for the hooks,” Koss recalled. Full of dusty grooves and vibes, “Straight Up Pretenders” goes for the jugular against fraudulent hip-hop “lovers”. “I wanted this album to express life and my passion for the hip-hop culture,” Koss said about the themes on Born To Live. “My aim was to choose MC’s that no matter what is in style at the moment always stay consistent and remember where they came from.”

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Koss’ selected appearances on Born To Live include Large Professor, 12 Finger Dan, B-Base and K-Def on the remixed digital edition. Born To Live is available for pre-order now, and you can keep an eye out for the video for “Longevity” (ft. Masta Ace) premiering around the time of release date.


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